How to Make Good Television Commercialsĩ. How to Illustrate Advertisements and PostersĨ. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy.
It is considered required reading in many advertising classes in the United States. “Confessions of an Advertising Man is a 1963 book by David Ogilvy. Confessions of an Advertising Man: Research, Management and Culture
It’ll be books that bring about inspiration, knowledge and does so in a fashionable manner – and what I’ll try to do is distill those things into blog posts about the books. Instead I’ve decided that I’d try to bring some of the golden eggs out of the books and into a series (hopefully) of posts about books for creatives. In my struggles to find a good angle (and the time/peace of mind to pursue it) I ended up with something a bit more interesting than just a short review and a “go read – it’ll be fun”. (Trivia – Ogilvy is suspected to be the inspiration for Don Draper in the Mad Men series) It’s a book I’d recommend to anyone – it’s fascinating and easy to read, while being entertaining and educational at the same time. Since then I’ve re-read it several times – each time finding more interesting stuff to write about (but less time to actually write it down in a coherent manner). I started reading it January, and finished it after a few days. This led me to read his book “Confessions of an Advertising Man”, a book who most people who dabble in advertising sooner or later falls upon. He passed away in 1999, aged 88, and I thought it’d be nice to bring him into the games space and have a look at what he could offer creatives in general. Ogilvy, for those of you who haven’t yet had found any reason to read up on “traditional” advertising, is generally thought of as “ The Father of Advertising”. Great Packaging, Fast Shipping.Since my last post I’ve been reading up on David Ogilvy. Ogilvy reveals, among other professional secrets, how to get clients, how to write potent copy, and how to rise to the top of the tree.". From the dust jacket: "In CONFESSIONS OF AN ADVERTISING MAN, Mr. This seminal work by an advertising genius features accounts of his "eye-patched man" in the Hathaway Shirt, plus ingenious campaigns for Schweppes, Puerto Rico Rolls-Royce, the Shell Oil Company, Pepperidge Farm, Sears Roebuck and more. Second printing (same year as the first). When unfolded, the reverse side of the jacket features a 22" wide by 18.75" tall poster with six "samples of David Ogilvy's wizardry." NO owner's name or bookplate. The jacket is price clipped, lightly rubbed, with edge wear and one small chip. Very Good condition in a Good dust jacket.
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